The Hustle

Historic $69m NFT buyer is building a virtual museum… kinda

Independent journalist Amy Castor unravels the mystery behind the buyer of Beeple’s NFT art piece. It could be an acquaintance.


March 17, 2021

Last Thursday, the artist Beeple sold the NFT artwork Everydays at auction for $69m — or ~42k ETH, to be exact.

Since then, everyone has asked: Who TF buys an NFT for $69m? A person with a pseudonym, of course — meet MetaKovan, a cryptocurrency investor and founder of Metapurse.

Who is MetaKovan?

Independent journalist Amy Castor connected MetaKovan with the serial crypto-prenuer Vignesh Sundaresan — a claim Sundaresan denies.

Sundaresan’s background:

Castor made the connection between MetaKovan and Sundaresan after listening to 2 audio recordings of each speaking. (We listened, it’s uncanny.)

MetaKovan’s plans for NFTs raise ’brows

Metapurse, the crypto investment firm financed by MetaKovan, is being “stewarded” by Twobadour (yes, another mysterious alias). It’s basically an NFT holding company on a mission to democratize access to NFTs.

Hold on, it gets crypto-ier.

In December, Metapurse purchased Beeple’s Everydays: The 2020 Collection for $2.2m. A few weeks later, they announced the release of a token dubbed B.20.

The tokens represent digital “keys” to Metapurse’s NFT portfolio and provide access to 3 virtual museums to view the NFTs. It’s like fungible-ing the non-fungible.

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