Invstr raised $20m to make investing more social

Invstr -- which raised a $20m Series A -- is quickly becoming a Robinhood rival. It prioritizes financial and trading literacy above all.


March 19, 2021

Watch out, Robinhood — this one’s coming in hot. And sans GameStop baggage (*cue mental shudder*).

Meet Invstr: the investing app that teaches trading know-how.

It just raised a $20m Series A and recently crossed 1m+ users (same as another trading app, Public). In contrast, Robinhood has ~13m.

Not your normal investing platform

Invstr appeals to younger generations by tugging on these trends:

  • App-based: Consumers want to be self-directed and autonomous when it comes to investing.
  • Distrust of banks: Users prefer tech solutions as they don’t trust traditional financial institutions.
  • Socially based: Users want to interact and learn from each other.

A focus on financial literacy

Founder Kerim Derhalli, a former banker, saw an opportunity to create an investing platform that was both social and substantive, with:

  • Creative financial tools: The app’s Fantasy Finance stimulation teaches users to manage a $1m portfolio.
  • Banking and investing in one spot: AKA no more waiting 3+ days to transfer cash from an external bank account. Goodbye, slow death by ACH.
  • Detailed analytics: Subscribers in the premium version can view trading behavior and performance metrics.

Here’s to savvier trading. We wish you bull markets and low interest rates.

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