Why Hinge is okay making less money than Tinder and Bumble - The Hustle
The Hustle

Why Hinge is okay making less money than Tinder and Bumble

If you’re looking for a life partner, the app might be the best bang for your buck.

Selina Lee

In a survey of 5k+ recently engaged couples, The Knot found that 1 in 4 met online.

Of those, 3 dating apps were most responsible:

Interestingly, Hinge has just ~12% the annual revenue of Tinder, but is responsible for 78% as many engagements as its bigger counterpart.

And since Hinge’s slogan is that it’s “designed to be deleted,” it’s unlikely they’re losing sleep over the revenue differential.

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