Brief - The Hustle

Why Hinge is okay making less money than Tinder and Bumble

Written by Rob Litterst | Mar 21, 2022 10:07:44 AM

In a survey of 5k+ recently engaged couples, The Knot found that 1 in 4 met online.

Of those, 3 dating apps were most responsible:

  • Tinder matched 27%
  • Bumble matched 23%
  • Hinge matched 21%

Interestingly, Hinge has just ~12% the annual revenue of Tinder, but is responsible for 78% as many engagements as its bigger counterpart.

And since Hinge’s slogan is that it’s “designed to be deleted,” it’s unlikely they’re losing sleep over the revenue differential.