The shrinkflation phenomenon

Some brands are reducing the size of products instead of increasing the price.

Singdhi Sokpo

Ever open a massive bag of chips only to find, like, 6 chips inside? Well, now you can expect even fewer.

Shrinkflation — reducing the size or quantity of a product instead of increasing the price — is a growing trend.

Take Snyder’s Honey Mustard & Onion pretzels. Their new bag may boast “big flavor,” but its weight has dropped from 12 ounces to 11.25 ounces.

Consumer advocate Edgar Dworsky identifies shrinkflation instances like these on his site, MousePrint, with recent exposés involving Sun-Maid Raisins, Chobani Flips, and Dove Shampoo.

Even chains like Domino’s are taking part. In January, the company said it’s dropping the number of wings in its $7.99 special from 10 to 8.

Want to vent? There’s a shrinkflation subreddit where 20k+ people discuss this daily.

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