Vegan food unicorns are taking over the market

The plant-based meat and dairy industries are worth a combined $22B and are growing fast.


March 24, 2021

There’s a new cow in town, and this one really is ready to jump over the moon.

NotCo is a Bezos-backed plant-based protein company from Chile that makes vegan milk, mayonnaise, ice cream, and burgers.

They’ve raised $120m so far thanks to Giuseppe, their patented AI software, which helps them analyze and develop new product recipes.

Now, they’re eyeballing a $1B valuation as they expand further into the US, Canada, and Mexico.

There’s a surprising number of vegan moo-nicorns

According to Lever VC, a leading investor in the alt-protein space, the plant-based meat and dairy industries are worth a combined $22B and are growing fast.

  • Just Inc. (plant-based eggs) is valued at $1B+.
  • Beyond Meat (plant-based meats) has an $8.8B market cap.
  • Oatly (oat milk) recently raised $200m at a $2B valuation and is reportedly targeting a $10B IPO.

The industry is projected to grow 31% YoY, reaching $85-$140B in the next 10-15 years — and, most likely, minting several new billion-dollar companies along the way.

The first-ever Chilean unicorn?

There’s another interesting angle here: If NotCo does hit a $1B valuation, it’ll be Chile’s first unicorn startup — vegan or not.

Despite pandemic woes, Latin America saw a record 488 VC deals in 2020, and Mexico and Uruguay minted their first billion-dollar startups.

NotCo — which so far only operates in Chile, Brazil, Argentina, and the US — is projecting 4x sales growth in 2021 as they move into even greener pastures.

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