Luxury tastes can manifest in many forms: sports cars, fancy watches, artwork.
The newest way to flex your purchasing power? Six-dollar strawberries and $50 pineapples.
Per The Wall Street Journal, fancy fruits are the latest, weirdest food trend to hit the produce section.
Purveyors of fancy fruit…
… are using catchy names and marketing tactics to position their varieties as the ultimate shopping cart luxury.
- Oishii strawberries, which growers say offer an “amazing” taste experience. They retail for $6 per berry and have been marketed as the Tesla of fruit due to limited supply and high demand.
- Pinkglow pineapples, named for their unique pink flesh. They ship in a pink and yellow box with a card, promise no acidic aftertaste, and retail as high as $50 each.
- Sumo Citrus mandarins, a cross between a mandarin and California navel orange, is identifiable by a nub on the peel that resembles a sumo wrestler’s topknot. These cost ~$3 a pound.
But despite premium prices, stores say customers have been attracted to novelty grocery items since the early days of the pandemic — and stores love stocking the items because it shows they care about freshness.
But before you go breeding your own berries…
… not every fancy fruit brand is a hit. Grapery, the company behind Cotton Candy grapes, debuted a pinky-shaped grape called Witch Fingers.
According to Grapery CEO Jim Beagle, “Half of consumers refused to try a grape with the name ‘finger’ in it.”
So if you enter the boutique fruit game, maybe avoid names with body parts.
Get the 5-minute roundup you’ll actually read in your inbox
Business and tech news in 5 minutes or less