March was supposed to be a big month at B-Dubs.
Demand for chicken wings flaps and falls with the rhythms of the sports world. When Super Bowl Sunday and March Madness roll around, fans beat the drum(ette) for more blazin’ buffalo. (Mr. Chestnut, for those who know him for hot dogs, is also a wing-eating champ.)
The wing slingers at Buffalo Wild Wings were getting spicy for this year’s NCAA tournament: The company ran a promotion for people to sleep inside a B-Dubs outpost and binge on basketball and bleu cheese.
They dubbed it BnB-Dubs (eat your boneless heart out, Airbnb). Then, right as the contest ended, March Madness got canceled.
…for you may never see a cheaper wing. Or more of them on the shelves.
There’s an explanation for this precipitous poultry plunge: Wings aren’t the prime cut for most home cooks — they usually reach for breasts, thighs, and legs first.
Sending wings packed for food service to the supermarket isn’t easy — restaurants buy them in bulk containers, which are harder for us to store and handle.
That’s how our national wing surplus was hatched.
…people are coping with the lack of basketball as best they can. In-home dunk contest, anyone?