How one of Clubhouse’s most popular shows is building a business
The Hustle

How one of Clubhouse’s most popular shows is building a business

NYU Girls Roasting Tech Guys is a popular Clubhouse show that is part dating game and part improv comedy. Here’s how the founders plan to turn it into a business.


April 20, 2021

Every new social app creates space for different content and different business models.

Social audio app Clubhouse — which just raised funds at a $4B valuation mere months after notching a $1B price tag — has become a blank canvas for new ways to monetize live audio.

Among the most interesting experiments on the platform is “NYU Girls Roasting Tech Guys,” which The Washington Post describes as a combo of an interactive comedy show, dating game, and podcast.

Founded by a group of New York University (NYU) grads…

… this Clubhouse room re-creates the atmosphere of a bar. Attendees get the opportunity to spit some game at potential dates (AKA “shoot your shot”).

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The live nature of the room can lead to viral unscripted moments and attracts upward of 10k unique Clubhouse users a night.

The Hustle recently spoke to 2 of the show’s co-hosts — Devin Lewtan and Sarah Jannetti — to find out what’s next for NYU Girls:

As an inspiration, the pair mention Bethenny Frankel. The one-time reality star (The Apprentice) parlayed her media success into a $100m+ lifestyle consumer brand (Skinnygirl).

In the meantime, you can get roasted yourself every Tuesday and Thursday at 10pm ET.

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