The Hustle

Panasonic acquires Blue Yonder in a $7B+ supply-chain software deal

Panasonic’s acquisition of Blue Yonder is the latest billion-dollar deal marrying a manufacturer with a software firm.


April 27, 2021

Let us introduce you to Blue Yonder, one of the world’s largest supply-chain software companies.

Last week, Japanese electronics maker Panasonic acquired the software firm for $7.1B, per Supply Chain Dive.

At this point, you’re probably wondering:

WTF is ‘supply-chain software’?

Here’s an example:

As highlighted in the deal’s presentation, Blue Yonder’s technology is used by 3k customers in 76 countries and includes 65 of the world’s largest retailers like Starbucks, Procter & Gamble, and Coca-Cola.

The pandemic has strained supply chains…

… and Blue Yonder’s software provides a way to manage more frequent planning cycles and a massive shift to ecommerce.

In business jargon, the ~$30B Panasonic Corp. — which manufactures everything from EV car batteries to consumer TVs — says the deal “will connect the digital and physical layers.”

This is actually the 2nd deal in as many months by a giant Japanese manufacturer acquiring a software firm: Hitachi recently plunked down $9.6B for Silicon Valley-based GlobalLogic.

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