The cost of scrambled eggs recently popped 300% in one week. What the cluck?
There’s nothing funny about food prices spiking to all-time highs. The average American eats 245 eggs a year, and price bumps can add a considerable amount to grocery bills for families that are already cash-strapped.
But whenever I see this kind of phenomenon, I ask, “What are the 2nd and 3rd-order effects?” So, egg prices spiked. Now what?
One of the best ways to combat inflation is by taking the means of production into our own hands. (For example, raising your own chickens, which, for ~$381, can set you up with endless eggs for years to come.)
Here are 3 ways entrepreneurs can play the chicken vs. egg game:
- Rental chickens: Companies like RentACoop and Rent The Chicken deliver customers 2-4 hens, a coop, feed, and directions. You can babysit your chicken for 4 weeks to 6 months and it’ll cost between $250 and $500. At the end, you can even buy them.
The owner of cleverly named Rent The Chicken noted a 48% YoY increase in her business in 2021. Maybe start a competitor?
- The chicken whisperer: Chickens are walking targets. Everything tries to murder them. This lady sells chickens, coops, etc., and teaches you how to raise and protect them. In 2020, her sales were up 400%.
- Chicken influencer: You could do what the kids do these days — document yourself buying backyard chickens and create products around it, like Jill did.
The lesson is to always strive for the information advantage and act.
P.S. If new cash flow ideas are your thing, you should definitely subscribe to my newsletter, Contrarian Thinking.
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