Struggling with marketing attribution? Master it with this simple cheat sheet

May 4, 2020

Like that one house on Halloween stocked with king-sized candy, Marketo really loves giving valuable stuff away.

Today’s special? Snickers This cheat sheet

Inside is everything you need to understand and utilize marketing attribution (a fancy term for connecting marketing and sales metrics, so revenue can be tied to specific marketing programs).

Here’s what it covers:

  • What marketing attribution is and why it matters
  • Why analytics and automation materials aren’t enough on their own
  • How to implement a successful attribution solution

Sounds good? Nah, sounds great. Download below.

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