The Hustle

Etsy is doing really well. It’s also selling some truly weird stuff

An investigation found miracle cures and medieval weaponry are selling on Etsy. The company is working hard to change that.


May 4, 2021

In Q4 2020, masks made up 4% of all purchases on Etsy.

Any other year, that might’ve been a bit odd. But right now, masks are far from the weirdest thing sold on the platform.

When we say ‘weird stuff,’ we mean weird stuff

A new Insider investigation found ~800 products that fell into nearly all of the company’s banned product categories, including:

Despite bans, there were also listings for fake designer products, Confederate flags, cars, drug paraphernalia, porn, and uranium ore.

Etsy’s workin’ on it

In 2020, Etsy saw a 400% jump in noncompliant listings as the platform’s listed-product count hit 92m.

Now, Etsy’s putting in the work to improve:

In general, Etsy’s doing really well

In 2020, $10.3B worth of product was sold on Etsy (a 107% year-over-year jump), and revenue rocket-launched 111% to $1.7B.

Etsy now has 4.4m sellers and 82m active buyers. In 2020, the company scored 60m+ new buyers, 17% of which made 4+ purchases.

As long as those weren’t purchases of steel-spiked trench clubs, all is good.

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