The Hustle

Is regenerative agriculture egg-zactly what the planet needs?

Eggs made by chickens grazing on organic soil are storming the $6B+ egg industry.


June 2, 2021

Which came first? The chicken or the egg?

In this sustainability story, it’s the chicken.

According to Bloomberg, American farmers are tackling the $6.1B US egg industry by raising chickens with regenerative agriculture, resulting in “climate-friendly eggs.”

What is regenerative agriculture?

Modern agriculture was responsible for 10% of greenhouse gas emissions in 2019, per the EPA.

Regenerative agriculture improves soil’s organic matter and biodiversity through farming and grazing techniques. This healthier soil holds more water and — most importantly — draws carbon into the earth. (See this handy illustrated video.)

The Rodale Institute, a nonprofit that researches organic agriculture, suggests it could even reverse climate change.

Will people buy sustainable eggs?

Demand for specialty eggs — cage-free, free-range, etc — already makes up ⅓ of the industry and are projected to grab 70% in 5 years, per Bloomberg.

While regen eggs aren’t cheap (~$8 per dozen), Big Food is getting into it:

For a complete breakfast, Applegate Farms has regenerative agriculture sausages.

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