A new player in email knocked over a bushel of debate about Apple’s App Store - The Hustle
The Hustle

A new player in email knocked over a bushel of debate about Apple’s App Store

Hey turned heads with its innovative approach to email, but quickly ran into an Apple problem.

The little red bubble with the scary number proves it: Managing your email is a pain in the ass.

This week, a new service arrived on the scene to alleviate your inbox-iety:

Hey definitely turned heads — Casey Newton called it a “genuinely original take on messaging.”

Then the star turn took a dark turn

Basecamp execs say Apple is shaking them down — threatening to remove Hey from the App Store unless it begins offering an in-app subscription.

In case you’re wondering why: Apple takes up to a 30% cut of the revenue from in-app purchases and subscriptions.

This ain’t a new gripe

In Europe, new antitrust investigations of Apple bubbled up thanks in part to a complaint from Spotify, and Tinder’s parent company has aired grievances, too.

David Heinemeier Hansson, Basecamp’s cofounder and CTO, had been banging the antitrust drum on Twitter. And at Bloomberg, Tae Kim said Apple’s getting what it deserves.

But the crowd ain’t unanimous

Consider these takes:

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