This cannabis company is mining the celeb-to-consumer pipeline

Canopy Growth is teaming up with Martha Stewart and other celebs to bring cannabis products to the masses

July 1, 2020

The inevitable byproduct of Martha Stewart’s buddy-buddy relationship with Snoop Dogg has arrived: Martha Stewart-approved edibles.

Everyone’s favorite homemaker/onetime criminal is one of several celebs developing and sponsoring products with the cannabis company Canopy Growth.

After an impressive climb in early 2019, Canopy started to slip — reporting a $1.3B net loss in its most recent earnings report. The company is hoping some star power will ignite a rebound.

These marijuana mavens are turning over a new leaf

The collabs are only a part of Canopy’s comeback strategy. The company’s supply chain includes a farming operation that grows 4m+ square feet of marijuana crops, multiple health-research firms, and a constellation of consumer brands.

With flashy sponsors like Stewart, Drake, Seth Rogen, and Snoop Dogg, the Canadian company hopes to make CBD more palatable to the average consumer.

So what’s in a name?

Snoop named his cannabis line Leafs. Rogen’s is called Houseplant. Drake went with More Life Growth Co.

Canopy has yet to release the name of Stewart’s products, so we here at The Hustle would like to offer up some suggestions: 

  • Marthajuana
  • Insider THC-ing
  • Martha’s Crock-Pot
  • HomeBaked

Thank us later, Martha!

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.