Just how big can Ryan’s World get?

Ryan Kaji is adding a footwear deal with Skechers to his media empire. He’s 9.


July 14, 2021

Ryan Kaji (and his parents) are absolutely crushing it.

They’ve already built a media empire around Kaji’s “Ryan’s World” YouTube channel.

Now they’re dipping their feet into consumer footwear with a new Skechers partnership.

Here’s the deal

For the project, Kaji teamed up with Skechers designers and Pocket.watch (whose catchy slogan is: “Forging billion-dollar franchises with kids’ favorite stars!”).

Skechers says it’s the first global footwear deal for a YouTube kid.

As for the shoes, the lineup includes:

  • A light-up, slip-on sneaker called Ryan’s Challenge ($59)
  • A toggle closed-toe shoe called Gamer Ryan ($62)
  • A canvas mid-top called Red Titan ($57)

Just how big is Ryan’s World?

Kaji boasts some of the best numbers out there, let alone for a 9-year-old.

His resume includes:

  • 30m+ YouTube subscribers and 47.8B+ YouTube views
  • $29.5m in 2020 YouTube income, split between toy unboxing videos and his cut of branded retail sales (totaling $200m+ over ~5k items)
  • $200m+ annually from branded retail sales of ~5k items

Not bad for a kid.

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