Just how big can Ryan’s World get?

Ryan Kaji (and his parents) are absolutely crushing it.

They’ve already built a media empire around Kaji’s “Ryan’s World” YouTube channel.

Now they’re dipping their feet into consumer footwear with a new Skechers partnership.

Here’s the deal

For the project, Kaji teamed up with Skechers designers and Pocket.watch (whose catchy slogan is: “Forging billion-dollar franchises with kids’ favorite stars!”).

Skechers says it’s the first global footwear deal for a YouTube kid.

As for the shoes, the lineup includes:

• A light-up, slip-on sneaker called Ryan’s Challenge ($59)
• A toggle closed-toe shoe called Gamer Ryan ($62)
• A canvas mid-top called Red Titan ($57)

Just how big is Ryan’s World?

Kaji boasts some of the best numbers out there, let alone for a 9-year-old.

His resume includes:

• 30m+ YouTube subscribers and 47.8B+ YouTube views
• $29.5m in 2020 YouTube income, split between toy unboxing videos and his cut of branded retail sales (totaling $200m+ over ~5k items)
• $200m+ annually from branded retail sales of ~5k items

Not bad for a kid.