Here’s why Sega was sued for $5m over an arcade game

Sega is being sued for $5m over its rigged arcade game, “Key Master.”


July 16, 2021

The “Key Master” arcade game is the one that your parents probably warned you “only has those nice prizes because you’ll never win.”

Well, it seems a California man filed a class-action lawsuit this week against Sega for that very reason. Is he right — *cough* (yes) *cough* — who knows?

Here’s the claim

The lawsuit states “Key Master” is marketed as a game of skill, but in reality is programmed to award someone with a win after a predetermined number of losses.

It’s not the first time “Key Master” drama has gone down in court. Previously, the state of Arizona reached a $1m settlement with Jonathan Sanborn who licensed and set “Key Master” machines to win following 2.2k losses.

If you’re interested, this week’s court filing is one of the more entertaining class-action lawsuits we’ve read in a while.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.