Why gaming giant Unity dropped billions on an acquisition - The Hustle
The Hustle

Why gaming giant Unity dropped billions on an acquisition

A boom in gaming acquisitions signals how much the industry has grown.

The biggest trend in gaming has nothing to do with actual gameplay.

Already, 2022 has seen the most money spent on mergers and acquisitions in the history of gaming. In the first half of the year:

Last week, another deal was added to the mix — Unity confirmed a $4.4B merger with ironSource.

Unity is one of the world’s largest gaming engines. Paired with ironSource, which monetizes apps through ads and transactions, the combined entity could offer an end-to-end platform to build and monetize like never before.

But there’s another reason for the move

Analysts speculate shareholders are desperate for newfound profits, given Unity’s stock is down ~70% year-to-date.

Unity’s move suggests gaming’s latest trend won’t slow down any time soon.

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​

Exit mobile version