July 22, 2020

The latest turn in the celebrity booze boom is… Post Malone rosé?

Like winning a Grammy or moving to Hollywood Hills, branding booze seems to be a celebrity rite of passage.

Photo via: Maison No. 9

Now you’ve finally got something to wash down those Flamin Hot Limón Doritos.

A rosé brand might seem out of the blue from Post Malone — most rosé fans I know do NOT have face tats. 

But the rapper said screw the stereotypes — and sold 50k branded bottles of that sweet, pink, summer bliss in 48 hours.

Like winning a Grammy or moving to Hollywood Hills, branding booze seems to be a celebrity rite of passage.

That’s showbiz, baby

Posty’s rosé, Maison No. 9, sells for $21.98 on the online wine market Vivino. A thousand cases flew off the shelves in the first hour. 

Big-name booze brands are everywhere. Marilyn Manson’s Mansinthe, Diddy’s Ciroc, and Ryan Reynolds’ Aviation Gin are some of the most well-known celebrity spirits. 

And they can be lucrative — Drake’s whiskey company sold 30k cases globally in its first year. George Clooney sold his tequila brand for $700m+ in 2017.

The rapper’s rosé actually… might be good?

Besides the Doritos, Posty’s other culinary collabs include Bud Light seltzer. So who knows what kind of flavor profile he’s cooked up for the rosé.

But after some favorable reviews, The Hustle’s resident sommelier is considering a taste. Go with God, Caroline:

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