Imagine — in the Before Times — your date takes you back to their place. They dim the lamps, turn on Marvin Gaye, and light candles that smell like a McDonald’s Quarter Pounder.
These are situations we have to prepare for now. For reasons that may only be clear to Ronald McDonald and Colonel Sanders, fast-food brands are going big on fragrances:
It’s a pretty genius marketing tactic: Nothing gets people to order a breadstick-crust pizza quite like smelling it all day.