Hey, laaaaadies. By 2030, we’re gonna be in charge of $30T in assets, a $20T increase from 2016. The boys in the banks better get set.
Is this a Missy Elliott track?
Nah, it’s a McKinsey banger.
A report from the consulting giant found:
- Male Boomers, who hold more than 70% of investable assets, will pass assets to their wives when they die.
- Younger women are getting sh*t done in corporate America.
It’s a shakeup for a male-dominated field
Thirty percent more young, married women are making their own financial decisions than 5 years ago. If more firms want to serve them, they should take note:
- Women are willing to pay for in-person advice… if they feel a connection with their adviser.
- Women tend to be risk-averse with their portfolios, focus on life goals like retirement, and are interested in financial literacy and community outreach.