If you’re a health care worker who needs comfortable gear stat, there are now a host of Direct to Consumer (D2C) options.
The medical apparel biz is worth $10B in the US and most pros buy their own scrubs. But the traditional boxy, uncomfortable, easy-to-stain cotton outfits leave much to be desired.
The biggest name shaking up the space is Figs. The company sells comfy, stylish scrubs and accessories straight to health care pros and — after going public in May — is now worth ~$6B (some think it’s Lululemon for health care).
In addition to Figs, there’s:
Also worth noting: Figs and Clove donated supplies to frontline workers, a charitable move that also grew brand awareness.