Crack open the Pepto.
In Q2 2022, Americans spent $2.4B buying 678m breaded chicken sandwiches, up 3% from Q1, per a report from The Wall Street Journal.
- KFC, Wendy’s, and Burger King have already dropped tens of millions on national TV ads for their chicken sandwiches in 2022.
As input prices rise with labor and supply chain shortages, chickens continue to print that cock-a-doodle-dough across the industry.
- Shares of Pilgrim’s Pride, the second-largest US poultry producer, are up ~40% in the last year.
- Fast-food spots upped their breaded chicken sandwich prices 5% YoY in June.
One of the more pertinent chicken sandwich promos of late came from Bojangles, which offered a $10 gas card with a chicken family meal in April.
$1m worth of cards were handed out, almost enough to fill a tank with today’s prices.
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