How do you convince the world that Bronze Air Jordans are the must-have kicks of the moment?
Make only a few pairs available at once. Add time pressure. And drop ‘em on an episode of NTWRK, the live-streaming shopping app that sneakerheads love.
It’s must-see fashion TV
The average NTWRK episode pulls in 100k+ live viewers. Ten percent buy into a raffle, way more than the 1% average for other ecommerce sites.
NTWRK drops are full-scale events with celebrity guests. Midway through each event, one person announces that new kicks are up for grabs.
Within a second, they’re gone.
NTWRK is way ahead of competition
LeBron James, Drake, LiveNation, and Foot Locker are backers.
The show helped the streetwear brand Supreme parlay scarcity — and sweatshirts — into a billion-dollar valuation.
But some fashion companies are trying to outdrop the dropmaster:
- Net-A-Porter is holding clothing drops in Animal Crossing.
- Fred Perry sent customers on a Google Street View scavenger hunt — find and click the clothes, and they’re yours.