This marketplace lets you snap up stock in high-end collectibles

Investors are snapping up fractional shares on luxury items like cars and high-end handbags.


August 3, 2020

Photo by Edward Berthelot/Getty Images

Plenty of people don’t actually know what’s in their portfolios.

But on the trading platform Rally Rd., users buy fractional shares of exclusive collectibles like Hermès Birkin bags, which retail between $9k and $200k

That makes investing — if not lucrative — a little more interesting.

Each Birkin is serious business

As The New York Times reports, Rally acquires luxury items and turns each one into a “company.” 

It splits the items into shares and offers them to buyers. After 90 days, investors can sell their stakes… or buy bigger ones.

Hermès not your bag? Here are some of the assets we scoped out on Rally’s site:

  • An ‘82 Aston Martin V8 Vantage “Oscar India” ($148.75/share)
  • An ‘03 UD Exquisite Collection LeBron James Card ($17/share)
  • An ‘85 Rolex GMT-Master “Nipple Dial” watch ($28/share)

Since the pandemic, more investors want in

It’s not like they have much else to do during quarantine. 

Rally’s investors have doubled the number of assets they hold shares in, and initial offerings are selling out 5x faster than in the Before Times.

We’ll imagine raising a glass of ‘05 Chateau Latour Cabernet Sauvignon ($5.60/share) to that.

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