Forget virality: This company is betting on podcasts that almost no one will hear

Artifact is producing podcasts that only you and 4 friends will ever want.

You might think 50 listens on a podcast is a massive flop. But to Artifact, that’s a blockbuster.

The audio startup isn’t chasing big audiences — it makes podcasts that only you, your weird uncle, and maybe a few others would ever enjoy.

Thought you’d heard the last of that Woodstock story? 

Think again: Artifact is the perfect place for your uncle to keep pretending he was cool back in ’69.

You can buy a podcast to capture a piece of family history — or celebrate a colleague. Artifact’s team of pro interviewers will talk to you and your coworker’s friends, then edit the clips into a slickly made episode.

One episode costs $175, and the company claims its sound quality is 80% to 90% as good as a pro podcast.

Not that anyone will notice

The average Artifact pod snags only ~30 listeners.

It’s a new spin on a major media trend: From The Athletic to The Information, people are ponying up for niche content.

And what could be more niche than your uncle’s tall tale about his run-in with Jimi Hendrix?

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​



How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?