You might think 50 listens on a podcast is a massive flop. But to Artifact, that’s a blockbuster.
The audio startup isn’t chasing big audiences — it makes podcasts that only you, your weird uncle, and maybe a few others would ever enjoy.
Thought you’d heard the last of that Woodstock story?
Think again: Artifact is the perfect place for your uncle to keep pretending he was cool back in ’69.
You can buy a podcast to capture a piece of family history — or celebrate a colleague. Artifact’s team of pro interviewers will talk to you and your coworker’s friends, then edit the clips into a slickly made episode.
One episode costs $175, and the company claims its sound quality is 80% to 90% as good as a pro podcast.
Not that anyone will notice
The average Artifact pod snags only ~30 listeners.
It’s a new spin on a major media trend: From The Athletic to The Information, people are ponying up for niche content.
And what could be more niche than your uncle’s tall tale about his run-in with Jimi Hendrix?