Wanna ruin someone’s day? Send ‘em “Twinkle Twinkle Little Bitch,” one of the more viral TikTok-era songs of late.
But look at the numbers and the song’s a hit, and yet another reason why TikTok’s laser-focused on music as its next frontier.
For the last couple years…
… the trend for many has been to hear a song on TikTok, then listen to it on Spotify. TikTok is, in fact, that much better at discovery: 63% of users discover new music on TikTok before any other platform.
As a result, TikTok finds itself in a position where it should probably just start hosting music itself.
And it’s already starting
Abroad, in India, Brazil, and Indonesia, TikTok operates an app called Resso, which is like a more social Spotify.
Interestingly, a trend we’ve seen among social apps, eloquently dubbed “TikTokification,” is clearly happening in the audio space as well:
- Just this week, Audacy bought Moonbeam, a TikTok-style podcast app whose CEO we interviewed last year.
- Last week, Snap announced a fund for musicians who distribute sounds on Snapchat.
- And Spotify, the big tuna who’s long-struggled with discovery, is testing TikTok-style features.
With all these wannabes, TikTok must have “Twinkle Twinkle Little Bitch” stuck in its head.
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