Thanks to this startup, your next road trip might be on plastic

TechniSoil turned bottles into the first plastic-paved stretch of highway in California.

August 5, 2020

Now you only have to feel marginally bad about those Fiji water bottles you’ve been chugging.

A startup called TechniSoil is repurposing plastic, turning it into cheaper highway asphalt.

Harder, better, faster, stronger

The company unveiled the first plastic-paved stretch of highway in California, to the tune of ~150k bottles per mile.

That might sound like a lot of bottles. But our Trends team found that the plastic-paving supply is plentiful.

The US generated 35.4m tons of plastic in 2017, according to the American Chemistry Council, and 8.4% of it was recycled.

The new material resists potholes and can last 2-3x longer than standard asphalt.

As Barbie once said, “Life in plastic, it’s fantastic.”

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.