Now you only have to feel marginally bad about those Fiji water bottles you’ve been chugging.
A startup called TechniSoil is repurposing plastic, turning it into cheaper highway asphalt.
Harder, better, faster, stronger
The company unveiled the first plastic-paved stretch of highway in California, to the tune of ~150k bottles per mile.
That might sound like a lot of bottles. But our Trends team found that the plastic-paving supply is plentiful.
The US generated 35.4m tons of plastic in 2017, according to the American Chemistry Council, and 8.4% of it was recycled.
The new material resists potholes and can last 2-3x longer than standard asphalt.
As Barbie once said, “Life in plastic, it’s fantastic.”