You’re living in a fish flop summer

You can buy yours for ~$24.

August 14, 2020

Photo: jenniferkaynorwood / Instagram

If you need proof that quarantine is messing with our collective sanity, just look at what we’re wearing.

Tie-dye sweatsuits. Strawberry dresses.

Now the internet is totally hooked on fish-shaped flip flops. They’re so popular that The Daily Beast dubbed this the “summer of fish flops.”

That’s not a typo

They look just like the real thing, and your toes peek through the fish’s open mouth.

For ~$24, you can reel in your own in the shape of salmon, mackerel, goldfish, or tuna.

You might be wondering: Why does this exist? 

Meet the fish flop codfather, British entrepreneur Jack Bennet.

Bennet got his start in business selling rare pet chickens. Then, in April 2018, he launched Coddies.

He wanted to create “eye-catching footwear” that provides “the uniqueness and innovation that the market needs.”

According to VICE, he signs his emails as “Flounder & Director.”

And at the start of quarantine, Bennet’s sales were kinda floundering. But he used slick marketing bait to keep the biz afloat — catch him on TikTok going fishing for flip flops or turning them into plant pots.

Know a good shoe pun? 

Coddies has probably already turned it into kicks.

If fish flops aren’t your gillty pleasure, try the company’s other strange sneaks:

Still not sold? We have a few other ideas for future Coddies kicks, no commission necessary:

  • A kitten heel in the shape of Grumpy Cat
  • Toilet plunger themed clogs
  • Swiss cheese wedges

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