The king of unnecessary inventions

In a small workshop in Burlington, Vermont, 30-year-old Matty Benedetto creates hundreds of unnecessary inventions.


August 14, 2020

Any serious entrepreneur knows that you shouldn’t create solutions to  problems that don’t exist.

But one inventor has made a full-time living out of doing just that.

In a small workshop in Burlington, Vermont, 30-year-old Matty Benedetto creates hundreds of what he calls unnecessary inventions, like the Kazuul (a vape pen that doubles as a kazoo) and the Chip-XTractor (a device that retrieves the last chip from the bottom of a Pringles can).

One of his creations recently earned him a cease and desist letter from Crocs (and, subsequently, viral fame on Reddit).

Benedetto’s inventions are partly a critique of modern capitalism. But they’re also a call to action — a reminder that we should all put our ideas out into the world, no matter how zany they may be.

How does Benedetto manage to make money doing this? Where do his ideas come from? And what’s the point of it all?

Tune in on Sunday to find out.

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