The Hustle

Digital brands love designing their own fonts

Twitter announced its own font last week, one of several digital brands to do the same.

August 18, 2021

Last week, Twitter changed its typeface from Segoe UI to its own Chirp, which it says blends American Gothic, European Grotesque, and “quirks of early woodcut specimens.”

It’s designed to be both “messy and sharp,” suitable for both silly and serious Tweets.

Many digital companies come up with their own typefaces

Sans-serif fonts like Ariel or Verdana are often considered more legible online than serif fonts like Times New Roman or Garamond — including for people with dyslexia.

Fonts are also designed to be memorable and evoke the right emotions:

Fun fact: Typefaces are the umbrella under which fonts live. For example:

However, most people use the words interchangeably. #themoreyouknow

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