TikTok built a $400B+ tech giant on the smartphone. Can it transition to TV? - The Hustle
The Hustle

TikTok built a $400B+ tech giant on the smartphone. Can it transition to TV?

TikTok has hit 1B+ monthly active users. Can a move to Amazon’s Fire TV app grow that audience?

It’s November, which means you’re allowed to put this 2-hour Christmas-themed YouTube video of a burning yule log on your TV.

If you’re looking for a bit more action, TikTok — the short video app owned by the $400B+ Chinese firm ByteDance — has the answer.

TikTok is now on Amazon’s Fire TV device

According to The Wall Street Journal, the collaboration is a big opportunity for TikTok. The app already has 1B+ monthly users, but to expand it’ll have to find new audiences.

The TV screen offers a chance for younger TikTok users to share viral vids with their less tech savvy family members.

There’s a catch, though

Much of the TikTok magic doesn’t translate to the TV screen, per WSJ:

TikTok’s TV play…

… coincides with a corporate reorganization at ByteDance. Its co-founder and former CEO Yiming Zhang just stepped down as chairman.

The move comes amid a crackdown from the Chinese government that’s led to the loss of power from leaders at the country’s biggest tech firms: Alibaba, Kuaishou, JD, and Pinduoduo. 😬

At this rate, TV optimization may be the least of TikTok’s worries.

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​

Exit mobile version