Brief - The Hustle

Porsche plans to go public

Written by Jacob Cohen | Sep 7, 2022 5:51:22 AM

Soon you’ll be able to own stock in the car driven by the jerk who just whizzed past you going 30 mph over the speed limit.

Volkswagen Group, which owns brands like Volkswagen, Audi, Lamborghini, Bentley, and Porsche, is planning to take Porsche public in a listing that could value the brand between ~$60B and $85B.

Why take Porsche public?

  • Volkswagen plans to spend $88B+ over the next five years on EV development, with the ambitious goal of having EVs represent a quarter of sales by the end of 2026.
  • The listing could raise $10B+, capital Porsche could use to amp up its electrification efforts.

Last year, Porsche’s Taycan EV actually surpassed its landmark 911 model in sales.

Fun fact: Tesla’s market cap is almost 10x as large as the Volkswagen Group’s, despite selling around a tenth of the cars in 2021.