Are Apple and Meta rivals now? - The Hustle
The Hustle

Are Apple and Meta rivals now?

The tech titans are clashing over metaverse ambitions and ads.

Singdhi Sokpo

A decade ago, it would have been hard to envision a world where Apple and Facebook were direct competitors.

But a combination of moves by both firms have pinned them against each other in two business units: ads and AR/VR headsets.

A brief timeline:

Recent job listings suggest Apple could pose a serious threat to Meta on both fronts. And after recently surpassing Android for US smartphone market share, Apple is likely the last company Meta wants to compete against.

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