The Hustle

NYC’s most pervasive pest has spawned a growing population of rat-preneurs 

New York’s City’s shifting pest control programs have revitalized the business of rat-tech -- and the pest control industry is poised to hit $8.97B this year.

September 9, 2019

New York City’s rat problem is worse than ever: The New York Times reports that the number of rat reports soared 38% last year, and the people of New York are more desperate to repel rats than ever.

But the rising rat-rate — and New York’s ever-evolving attempts to curb it — has also spawned an innovative industry of rat-catchers. 

Over the centuries, New York City has tried lots of traps… 

And, in the process, made plenty of rodent-wranglers rich.

In recent years, environmental concerns have caused pest-control programs to reconsider poisoning rats… and led to an explosion of innovation in rat-tech. 

Here’s a rundown of the city’s shifting pest paradigm — and the pest-purging pioneers who have profited from it: 

Now, in 2019, NYC thinks drowning rats in vinegar may be best… 

And, thankfully, a company called Rat Trap Inc. offers just the type of rat bucket the city’s looking for. Called an “Ekomille,” the latest-and-greatest advancement in rat-trapping uses vinegar-filled buckets to lure rats to an acidic afterlife. 

The city unveiled the new traps — which are sold by Rat Trap Inc. for between $300 and $400 — at a press conference last Thursday. 

City officials plan to place a number of the expensive vinegar buckets across Brooklyn, and — if the pilot pest program is successful — expand the program across the city.

But pest control infest-ment isn’t limited to NYC

Across the US, pest control was an $8.97B industry in 2018 — and it grew 4.4% from the previous year.

In North Dakota, a woman named Kari Block stumbled across a novel pest control solution that involved spraying perfume on pine cones — and built it into a pest-control powerhouse that did more than $10m in annual sales a few years ago. 

It’s just like grandma used to say: One woman’s pest problem is another woman’s business model.

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