Smart glasses: A brief history
The Hustle

Smart glasses: A brief history

Can Facebook’s new Ray-Ban smart glasses succeed where Google Glass and Snap Spectacles failed?

From L to R: Google Glass, Ray-Ban Stories, Snap Spectacles

On Thursday, Facebook and Ray-Ban revealed their highly anticipated collaboration, Ray-Ban Stories. These are sunglasses that:

There’s no Facebook branding on the product…maybe because Zuck is trying to avoid the curse of his predecessors:

The battery life (3-5 hours) didn’t provide for a truly augmented reality (AR) experience, even though you could check messages and surf the net.

The final nail in the coffin was probably that people caught wearing them were called “Glassholes.” Google discontinued the line in 2015.

A delayed rollout killed the hype. As with Google Glass before it, privacy concerns (AKA “are you recording me”) also hurt demand.

Only 0.08% of Snapchat users bought the product, per TechCrunch.

Today, Google Glass has pivoted to enterprise use cases while Snap is rebooting Spectacles with a focus on AR.

Apple may also be getting into the game

Not with smart glasses, though. The iPhone maker is rumored to be working on an AR/VR headset.

One designer created a mock-up of the product and… well… at least people can’t call you a “Glasshole” if you wear it.

Source: MacRumors

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