Drivetime wants to prove that the future of car safety is all fun and games
The Hustle

Drivetime wants to prove that the future of car safety is all fun and games

Drivetime raised $11m to make drivers safer by offering them hands-free, voice-activated games that help them stay focused.

Drivetime

Earlier this week, a startup called Drivetime raised $11m to continue developing interactive, voice-based games for car drivers.

The San Francisco-based startup, which was only founded in 2018, advertises its hands-free entertainment products as a way for drivers to “beat boredom” on long trips… and to do it safely.

It’s like going on a road trip with Alex Trebek

For $10 a month, Drivetime’s voice recognition-powered games give drivers an immersive entertainment alternative to music or podcasts. 

Drivetime’s most recent game is a hands-free version of Jeopardy. The company also offers a program called Storytime (an interactive audiobook) and a daily trivia game.

But it’s not just fun… it’s also safe

Hands-free voice games don’t just prevent drivers from dangerous boredom-busters like absentminded scrolling, they actively help drivers pay attention: Studies have shown that “alertness maintaining tasks” allow drivers to stay more focused.

A number of startups are building systems to monitor drowsy drivers. 

But Drivetime goes a step further — and actively prevents drivers from becoming drowsy in the first place. And if it continues to succeed, it’s likely that other companies will follow Drivetime’s lead.

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