Thrifting mom jeans and grandpa sweaters has been cool for a while, and the market for pre-worn garb is projected to grow from $96B in 2021 to $218B in 2026.
And brands want in
So Trove, a “recommerce” company, partners with brands to manage and sell their used inventory.
How it works
Trove’s platform integrates with brands’ websites, and uses AI to identify, accept, route, and issue credit for items.
- Sellers can return used pieces to retailers for store credit.
- Buyers can shop used collections online (e.g., Levi’s SecondHand, Patagonia’s Worn Wear).
BTW: Reselling is touted as a sustainability solution, but critics say it doesn’t necessarily reduce a brand’s footprint, especially if overproduction means clothes still wind up in landfills.
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