Home › Food › Pumpkin spice latte season is upon us. Here are the states that drink them the most.

Pumpkin spice latte season is upon us. Here are the states that drink them the most.

Data shows West Virginians would kill for pumpkin spice products. Hawaiians are less fond of the trend.

Jacob Cohen

September 16, 2021

Singdhi Sokpo / The Hustle

Starbucks brought its Pumpkin Spice Latte back to menus on Aug. 24 — early if you ask us, but right on time according to 25% of America.

Placer.ai found Starbucks visits jumped 14.9% that week, and were up 3.5% compared to the same week in 2019.

Instacart says West Virginians are 122% more likely to purchase pumpkin spice products than the national average, while Hawaiians are 65% less likely.

(Related: BuzzFeed kindly assembled a diabolical list of the world’s most terrifying pumpkin spice mashups, including toilet paper, a broom, and — *gasp* — salmon.)

Get the 5-minute roundup you’ll actually read in your inbox

Business and tech news in 5 minutes or less

100% free. We don’t spam. Unsubscribe whenever.

RECENT POSTS

ChatGPT was 2023’s fastest-growing brand

By Juliet Bennett Rylah / December 7, 2023

Surprising no one, ChatGPT was Morning Consult’s fastest-growing brand of 2023.

Shopping malls aren’t dead — just different

Shopping malls aren’t dead — just different

By Sara Friedman / December 7, 2023

From pickleball to doctors’ offices, the malls of tomorrow will look a little bit different.

A real nightmare: Tech that lets you work in your sleep

A real nightmare: Tech that lets you work in your sleep

By Sara Friedman / December 6, 2023

Tech startup Prophetic is working on a headpiece to harness lucid dreams.

Kars4Kids, creator of the worst jingle, in kourt

Kars4Kids, creator of the worst jingle, in kourt

By Juliet Bennett Rylah / December 6, 2023

Kars4Kids and Cars for Kids have been fighting over their similar names for years.

Why Spotify’s latest layoff will make employees everywhere want to give up

Why Spotify’s latest layoff will make employees everywhere want to give up

By Ben Berkley / December 5, 2023

Following up a profitable quarter with a massive layoff round — the third round of the year, no less —...

The competition is stiff for plush toys

The competition is stiff for plush toys

By Sara Friedman / December 5, 2023

Toy brands are making their products softer and cuter to capture the wallets of adult consumers.

Why, though?: The Hawaii Chair

Why, though?: The Hawaii Chair

By Juliet Bennett Rylah / December 5, 2023

It’s truly shocking that this ridiculous-looking fitness chair didn’t take off.

Electrified roads could be the tipping point for EV adoption

Electrified roads could be the tipping point for EV adoption

By Sara Friedman / December 4, 2023

Detroit’s new roadway is a big step toward a fully electric future.

Career development could be an ace up Whole Foods’ sleeve

Career development could be an ace up Whole Foods’ sleeve

By Ben Berkley / December 4, 2023

Apprenticeships are the leading edge of the chain’s attempt to make grocery careers more appealing.

Pine cone pickers, orchard ambitions, and more numbers

Pine cone pickers, orchard ambitions, and more numbers

By Juliet Bennett Rylah / December 4, 2023

Pine cone pickers, a bunch of oranges, a more expensive truck, and more wild numbers.