Pumpkin spice latte season is upon us. Here are the states that drink them the most.

Data shows West Virginians would kill for pumpkin spice products. Hawaiians are less fond of the trend.


September 16, 2021

Singdhi Sokpo / The Hustle

Starbucks brought its Pumpkin Spice Latte back to menus on Aug. 24 — early if you ask us, but right on time according to 25% of America.

Placer.ai found Starbucks visits jumped 14.9% that week, and were up 3.5% compared to the same week in 2019.

Instacart says West Virginians are 122% more likely to purchase pumpkin spice products than the national average, while Hawaiians are 65% less likely.

(Related: BuzzFeed kindly assembled a diabolical list of the world’s most terrifying pumpkin spice mashups, including toilet paper, a broom, and — *gasp* — salmon.)

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