In the world of design, Adobe has reigned supreme for years.
Still, many analysts viewed design startup Figma as a serious challenger, thanks in part to its annual recurring revenue, which has been doubling year after year.
By announcing plans to acquire Figma for $20B, Adobe eliminated a budding rival and made a big bet on the future of design in the process, per The Verge.
… was founded in 2012, when co-founder Dylan Field dropped out of Brown University to accept a grant from Peter Thiel.
His premise was simple: Design is a team sport, and browser-based apps make collaboration easier than desktop apps like Adobe Photoshop.
The deal will make Field the wealthiest recipient of the Thiel Fellowship, given his $2B+ stake in Figma.
When finalized, Figma will mark the company’s third $1B+ acquisition since 2020. Critics argue this consolidation could lead to less innovation as Adobe absorbs competitors into its creative suite.
But Adobe still has competition. Canva, a popular graphic design tool, recently announced its own suite of tools that could eventually rival Adobe’s Creative Cloud.
That is, if Adobe doesn’t acquire them first.