Why do younger generations love subtitles? - The Hustle
The Hustle

Why do younger generations love subtitles?

Netflix and TikTok have helped bring captions to the masses.

Singdhi Sokpo

Audio transcription tools have traditionally served two purposes:

Recently, usage of both tools has skyrocketed among younger demographics, and often not for either of the reasons mentioned, per The Wall Street Journal.

The rise of captions…

… like many things, can be traced back to Netflix and TikTok.

This has helped make “captions on” the default setting for many young users, who claim there’s another big perk of using the tech — watching videos in public without ticking people off.

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