The Hustle

Disney’s move into trading cards

Is “Lorcana” the next Pokemon?

Zachary Crockett

Walt Disney’s convoluted flow chart of revenue streams is getting a new addition.

Earlier this month, Disney released the first batch of trading cards from its upcoming game, “Lorcana,” and they’re already fetching $2k+ on the resale market, per Polygon.

Lorcana was designed…

… in collaboration with board game maker Ravensburger, and is set for a fall 2023 release.

Few details have been released about actual gameplay, but some hints have been dropped about the characters and setting:

Disney said it hopes to attract both Disney fans who are new to trading card games, and trading card vets looking for a new game.

But why trading cards?

The market, which saw a sharp resurgence during the pandemic, is estimated at $6B+ globally.

Combining its classic characters into one overarching storyline could allow Disney to create a new Marvel-like multiverse that they can repurpose across films and video games.

Picture “Super Smash Bros,” but with Mickey Mouse, Buzz Lightyear, and Cruella de Vil.

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