CAA is buying ICM, creating a super-agency to take on a changing Hollywood
The Hustle

CAA is buying ICM, creating a super-agency to take on a changing Hollywood

CAA’s purchase of ICM will create a super-agency to take on a changing entertainment industry.

Photo by David McNew/Getty Images

If you’ve ever seen “Entourage,” you know agency rivalries run deep — but Creative Artists Agency’s newest deal would make Ari Gold proud.

With CAA’s fiercest competitor, Endeavor, expanding into Hollywood-adjacent businesses, the purchase of ICM Partners shows CAA is doubling down on talent representation…

… and the combined company has some serious talent

CAA has built a star-studded roster across film, music, and sports that includes Tom Hanks, Reese Witherspoon, and Steven Spielberg…

… while ICM has built a TV juggernaut that includes:

The combined company will take on a changing entertainment landscape

The transition to streaming is not lost on CAA, whose client, Scarlett Johannson, missed out on millions when Disney premiered “Black Widow” on Disney+.

Her situation is the most prominent recent example of traditional entertainment business models undergoing changes that impact payout structure, including:

To replace those revenue streams…

… CAA-ICM expects to focus more on helping clients build out entrepreneurial ventures. For instance:

If CAA-ICM can help clients succeed with their entrepreneurial pursuits, lower salaries may not matter. Regardless, we’d still love to see Ari Gold go to battle with Disney execs on behalf of ScarJo.

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