The town of Truckee, California is pretty used to rich tech people. It sits right alongside one of the Bay Area’s favorite vacation spots: Lake Tahoe.
But as people flee the city for more spacious “Zoom towns,” Truckee has seen more Airpod-wearing city slickers than most locals can remember.
Many of those people are moving in full-time. Truckee’s housing market is up more than 23% since the start of the pandemic.
Vacation-friendly spots like Aspen, the Catskills, and Sandpoint, Idaho are also seeing an influx of full-time residents.
But maybe no other place has leapt so far to national prominence as Truckee.
Several Googlers have already moved in. Bloomberg reported that some shops — like Tahoe Bike Company — had their busiest season in memory. And in Truckee public schools, like others in big ski towns, a bunch of new kids just enrolled.