Forget $5 — Subway just found the right ingredients for a $1B turnaround

Digital updates and menu upgrades are turning the business around.

Visual: Zachary Crockett

“Five. 5 dollar. 5-dollar footloooong.”

About a decade ago, that jingle worked magic for Subway. But over time, stiff competition and overexpansion put sales out of tune.

This year, though, Subway launched digital upgrades and menu updates, and the business is back to slicin’ and dicin’:

  • Over 5k Subways have seen a 33% increase in sales
  • August sales in the US were the strongest since 2013
  • The company expects to beat 2021 targets by $1B+

“Billion. Billion-dollar. Billion-dollar footloooong.” Damn, that’s a good jingle.

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Psst

How'd Bezos build a billion dollar empire?

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