The Hustle

Forget $5 — Subway just found the right ingredients for a $1B turnaround

Digital updates and menu upgrades are turning the business around.

Visual: Zachary Crockett

“Five. 5 dollar. 5-dollar footloooong.”

About a decade ago, that jingle worked magic for Subway. But over time, stiff competition and overexpansion put sales out of tune.

This year, though, Subway launched digital upgrades and menu updates, and the business is back to slicin’ and dicin’:

“Billion. Billion-dollar. Billion-dollar footloooong.” Damn, that’s a good jingle.

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